Dr. Chris­ti­an Coach­man is a visio­na­ry, brand nar­ra­ti­ve archi­tect in the den­tal busi­ness and a pio­neer in digi­tal and esthe­tic den­ti­stry. Gra­dua­ting in Den­tal Tech­no­lo­gy in 1995 and Den­ti­stry from the Uni­ver­si­ty of São Pau­lo in 2002, he is a distin­gu­is­hed mem­ber of the Bra­zi­li­an, Euro­pean, and Ame­ri­can Aca­de­mies of Esthe­tic Den­ti­stry. Dr. Coach­man gai­ned signi­fi­cant expe­ri­ence as the Head Cera­mist for Team Atlan­ta and has col­la­bo­ra­ted with renow­ned den­tists world­wi­de. He deve­lo­ped influ­en­ti­al con­cepts like Digi­tal Smi­le Design, Pink Hybrid Implant Res­to­ra­ti­on, and Emo­tio­nal Den­ti­stry. As the foun­der of DSD, Dr. Coach­man has trans­for­med den­tal edu­ca­ti­on with pro­grams like the DSD Resi­den­cy, impac­ting thou­sands of den­tal pro­fes­sio­nals glo­bal­ly. He also ser­ves as an adjunct pro­fes­sor at the Uni­ver­si­ty of Penn­syl­va­nia and NYU, and Edu­ca­tio­nal Direc­tor of the IOA-Insti­tu­to Oro­Facial das Américas in Bra­zil. In 2025 he was the reci­pi­ent of the APS Ken­neth Ruud Award.